What George Martin, Phil Spector and Brian Wilson all have in common is the Wall of Sound. The Wall of Sound is a production technique used in by rock bands in the late 1960s to create a rich and full sound. Attributed to Spector, the technique involves large orchestral ensambles, recording in an echo chamber and lots of layering.
George Martin is famous for incorporating these nonconventional instruments in many of The Beatles songs, such as Strawberry Fields Forever and Eleanor Rigby.
Brian Wilson also used this technique for many of the Beach Boys songs, most notably Good Vibrations.
Sources:
http://en.wikipedia.org/wiki/Wall_of_Sound
http://en.wikipedia.org/wiki/George_Martin
http://youtu.be/NwrKKbaClME
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